The Changing Landscape of Global Businesses

Released on by Babu George
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  • The Changing Landscape of Global Businesses Book Detail

  • Author : Babu George
  • Release Date : 2018-11-07
  • Publisher : Cambridge Scholars Publishing
  • Genre : Business & Economics
  • Pages : 299
  • ISBN 13 : 1527521109
  • File Size : 81,81 MB
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The Changing Landscape of Global Businesses by Babu George PDF Summary

Book Description: The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.

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The Changing Landscape of Global Businesses

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