Big Brown

Released on by Greg Niemann
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  • Big Brown Book Detail

  • Author : Greg Niemann
  • Release Date : 2010-12-08
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 259
  • ISBN 13 : 1118041097
  • File Size : 94,94 MB
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Big Brown by Greg Niemann PDF Summary

Book Description: Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.

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Big Brown

Big Brown

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Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunder

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Big Brown Bear

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Wakey Wakey, Big Brown Bear!

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It's autumn, and time for Big Brown Bear to have a nice long sleep. But he's not happy - he'll miss playing in the crunchy leaves, splashing in rain puddles and

Big Brown Bat

Big Brown Bat

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Big brown bats are born in early summer and learn to fly and hunt at night, but as the seasons change all the bat mothers and their young must settle into hiber