Born Global Firms

Released on by S. Tamer Cavusgil
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  • Born Global Firms Book Detail

  • Author : S. Tamer Cavusgil
  • Release Date : 2009-08-01
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 136
  • ISBN 13 : 1606490133
  • File Size : 28,28 MB
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Born Global Firms by S. Tamer Cavusgil PDF Summary

Book Description: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

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