Brand Advocates

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"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged cus

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th

A to Z of Pharmaceutical Marketing Worlds Voulme 1

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Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrive

Brand Admiration

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i

Managing Brands in 4D

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.