Branding New York

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  • Branding New York Book Detail

  • Author : Miriam Greenberg
  • Release Date : 2009-09-10
  • Publisher : Routledge
  • Genre : Architecture
  • Pages : 411
  • ISBN 13 : 1135919119
  • File Size : 56,56 MB

Branding New York by Miriam Greenberg PDF Summary

Book Description: Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

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