BrandSimple: How the Best Brands Keep it Simple and Succeed

Released on by Allen P. Adamson
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  • BrandSimple: How the Best Brands Keep it Simple and Succeed Book Detail

  • Author : Allen P. Adamson
  • Release Date : 2007-08-07
  • Publisher : Palgrave Macmillan
  • Genre : Business & Economics
  • Pages : 257
  • ISBN 13 : 1403984905
  • File Size : 26,26 MB
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BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson PDF Summary

Book Description: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

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