Building Brands Directly

Building Brands Directly

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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu

Building Brand You!

Building Brand You!

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The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for pe

Building Billion Dollar Brands

Building Billion Dollar Brands

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Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIE