Building Brands Directly
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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These incl
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business ow
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for pe
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIE