Building Brands in the Indian Market

Released on by Tapan Kumar Panda
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  • Building Brands in the Indian Market Book Detail

  • Author : Tapan Kumar Panda
  • Release Date : 2004
  • Publisher : Excel Books India
  • Genre : Brand name products
  • Pages : 468
  • ISBN 13 : 9788174463913
  • File Size : 96,96 MB
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Building Brands in the Indian Market by Tapan Kumar Panda PDF Summary

Book Description: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

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