Business to Business Direct Marketing

Released on by Robert W. Bly
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  • Business to Business Direct Marketing Book Detail

  • Author : Robert W. Bly
  • Release Date : 1998
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 424
  • ISBN 13 : 9780844232430
  • File Size : 81,81 MB
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Business to Business Direct Marketing by Robert W. Bly PDF Summary

Book Description: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

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