Brand Meaning Management

Brand Meaning Management

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Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state

Selected Topics in Algebraic Geometry

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This book resulted from two reports (published in 1928 and 1932) of the Committee on Rational Transformations, established by the National Research Council. The

Geometry of Algebraic Curves

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In recent years there has been enormous activity in the theory of algebraic curves. Many long-standing problems have been solved using the general techniques de

The Geometry of Cubic Hypersurfaces

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Cubic hypersurfaces are described by almost the simplest possible polynomial equations, yet their behaviour is rich enough to demonstrate many of the central ch

The Torelli Groups for Genus 2 and 3 Surfaces

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