In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th
A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of th
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with c
