Case Studies in Merchandising Apparel and Soft Goods

Released on by Michele M. Granger
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  • Case Studies in Merchandising Apparel and Soft Goods Book Detail

  • Author : Michele M. Granger
  • Release Date : 1996
  • Publisher : Fairchild Books
  • Genre : Design
  • Pages : 322
  • ISBN 13 :
  • File Size : 14,14 MB
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Case Studies in Merchandising Apparel and Soft Goods by Michele M. Granger PDF Summary

Book Description: An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.

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