Consumer Psychology

Released on by Jansson-Boyd
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  • Consumer Psychology Book Detail

  • Author : Jansson-Boyd
  • Release Date : 2010-01-01
  • Publisher : McGraw-Hill Education (UK)
  • Genre : Psychology
  • Pages : 274
  • ISBN 13 : 033523979X
  • File Size : 34,34 MB
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Consumer Psychology by Jansson-Boyd PDF Summary

Book Description: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

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