Digital Business and E-commerce Management

Released on by Dave Chaffey
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  • Digital Business and E-commerce Management Book Detail

  • Author : Dave Chaffey
  • Release Date : 2019
  • Publisher : Pearson UK
  • Genre : Business enterprises
  • Pages : 1051
  • ISBN 13 : 1292193360
  • File Size : 44,44 MB
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Digital Business and E-commerce Management by Dave Chaffey PDF Summary

Book Description: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

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