Mathematical Models of Distribution Channels

Released on by Charles A. Ingene
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  • Mathematical Models of Distribution Channels Book Detail

  • Author : Charles A. Ingene
  • Release Date : 2006-01-27
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 590
  • ISBN 13 : 0387227903
  • File Size : 85,85 MB
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Mathematical Models of Distribution Channels by Charles A. Ingene PDF Summary

Book Description: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

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