Understanding Children as Consumers PDF book is popular Business & Economics book written by David Marshall. The book was released by SAGE on 2010-04-19 with total hardcover pages 332. Fast download link is given in this page, you could read Understanding Children as Consumers by David Marshall in PDF, epub and kindle directly from your devices.
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi
Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers / Catherine Gripton and Val Hall -- Children as c
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make