Retail Marketing

Released on by Gary Akehurst
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  • Retail Marketing Book Detail

  • Author : Gary Akehurst
  • Release Date : 2013-05-13
  • Publisher : Routledge
  • Genre : History
  • Pages : 254
  • ISBN 13 : 1136305114
  • File Size : 98,98 MB
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Retail Marketing by Gary Akehurst PDF Summary

Book Description: First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.

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Retail Marketing

Retail Marketing

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First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present da