CIM Coursebook 07/08 Managing Marketing Performance

Released on by Helen Meek
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  • CIM Coursebook 07/08 Managing Marketing Performance Book Detail

  • Author : Helen Meek
  • Release Date : 2012-05-23
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 415
  • ISBN 13 : 1136420274
  • File Size : 24,24 MB
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CIM Coursebook 07/08 Managing Marketing Performance by Helen Meek PDF Summary

Book Description: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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