Co-Create

Released on by David Nour
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  • Co-Create Book Detail

  • Author : David Nour
  • Release Date : 2017-05-09
  • Publisher : St. Martin's Press
  • Genre : Business & Economics
  • Pages : 305
  • ISBN 13 : 1250103037
  • File Size : 8,8 MB
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Co-Create by David Nour PDF Summary

Book Description: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

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Co-Create

Co-Create

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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commi

Co-Create

Co-Create

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Successfully moving an organization forward is a complex task. Historically professional organizations, like the Project Management Institute, have done a fine

The Power of Co-Creation

The Power of Co-Creation

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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve