"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
