Consumer Behavior and Culture

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  • Consumer Behavior and Culture Book Detail

  • Author : Marieke de Mooij
  • Release Date : 2019-06-10
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 473
  • ISBN 13 : 1526471590
  • File Size : 44,44 MB

Consumer Behavior and Culture by Marieke de Mooij PDF Summary

Book Description: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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