Consumer Vulnerability

preview-18
  • Consumer Vulnerability Book Detail

  • Author : Susan Dunnett
  • Release Date : 2018-10-18
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 280
  • ISBN 13 : 1351386514
  • File Size : 19,19 MB

Consumer Vulnerability by Susan Dunnett PDF Summary

Book Description: This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.

Disclaimer: www.yourbookbest.com does not own Consumer Vulnerability books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Consumer Vulnerability

Consumer Vulnerability

File Size : 15,15 MB
Total View : 2082 Views
DOWNLOAD

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to th

Vulnerable Consumers and the Law

Vulnerable Consumers and the Law

File Size : 25,25 MB
Total View : 1661 Views
DOWNLOAD

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac

Consumer Vulnerability

Consumer Vulnerability

File Size : 39,39 MB
Total View : 9909 Views
DOWNLOAD

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the condit

Vulnerable Consumers and the Law

Vulnerable Consumers and the Law

File Size : 48,48 MB
Total View : 9866 Views
DOWNLOAD

This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, prac