Contemporary Issues in Marketing

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  • Contemporary Issues in Marketing Book Detail

  • Author : Ayantunji Gbadamosi
  • Release Date : 2019-09-02
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 626
  • ISBN 13 : 1526485400
  • File Size : 27,27 MB

Contemporary Issues in Marketing by Ayantunji Gbadamosi PDF Summary

Book Description: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

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Contemporary Issues in Marketing

Contemporary Issues in Marketing

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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c

Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

Contemporary Issues in Marketing

Contemporary Issues in Marketing

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Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This boo