Contemporary Issues in Marketing and Consumer Behaviour

Released on by Elizabeth Parsons
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  • Contemporary Issues in Marketing and Consumer Behaviour Book Detail

  • Author : Elizabeth Parsons
  • Release Date : 2009
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 233
  • ISBN 13 : 0750687398
  • File Size : 90,90 MB
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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons PDF Summary

Book Description: Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

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Contemporary Issues in Marketing

Contemporary Issues in Marketing

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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c

Contemporary Issues in Marketing

Contemporary Issues in Marketing

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Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This boo