Contemporary Public Opinion

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  • Contemporary Public Opinion Book Detail

  • Author : Maxwell E. McCombs
  • Release Date : 1991
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 114
  • ISBN 13 : 9780805811025
  • File Size : 60,60 MB

Contemporary Public Opinion by Maxwell E. McCombs PDF Summary

Book Description: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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