Creating Powerful Radio

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  • Creating Powerful Radio Book Detail

  • Author : Valerie Geller
  • Release Date : 2007
  • Publisher : Taylor & Francis
  • Genre : Language Arts & Disciplines
  • Pages : 359
  • ISBN 13 : 0240519280
  • File Size : 15,15 MB

Creating Powerful Radio by Valerie Geller PDF Summary

Book Description: * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio.-

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