Creating Value with Data Analytics in Marketing

Released on by Peter C. Verhoef
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  • Creating Value with Data Analytics in Marketing Book Detail

  • Author : Peter C. Verhoef
  • Release Date : 2021-11-07
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 337
  • ISBN 13 : 1000465462
  • File Size : 19,19 MB
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Creating Value with Data Analytics in Marketing by Peter C. Verhoef PDF Summary

Book Description: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

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