Managing Innovation, Design and Creativity

Released on by Bettina von Stamm
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  • Managing Innovation, Design and Creativity Book Detail

  • Author : Bettina von Stamm
  • Release Date : 2008-04-28
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 591
  • ISBN 13 : 0470510668
  • File Size : 60,60 MB
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Managing Innovation, Design and Creativity by Bettina von Stamm PDF Summary

Book Description: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

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