CRM in Financial Services

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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa

Customer Relationship Management in the Financial Industry

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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and o

Customer Relationship Management in Financial Services

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This report examines the impact customer relationship management has on financial services companies and analyzes the changes that can follow for those who deci

Customer Relationship Management in Banking Sector

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Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Dongbei University of Finance and Econom

Customer Relationship Management

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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge