Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers

Customer Centered Telecommunications Services Marketing

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In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' que

Marketing Telecommunications Services

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Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companie

Integrated Marketing Communication

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Cases on Consumer-Centric Marketing Management

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As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro