Customers Are People ... The Human Touch

Released on by John McKean
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  • Customers Are People ... The Human Touch Book Detail

  • Author : John McKean
  • Release Date : 2003-05-16
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 324
  • ISBN 13 : 0470856505
  • File Size : 25,25 MB
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Customers Are People ... The Human Touch by John McKean PDF Summary

Book Description: Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

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