Internal Marketing

preview-18
  • Internal Marketing Book Detail

  • Author : David M. Brown
  • Release Date : 2020-10-29
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 143
  • ISBN 13 : 1000214303
  • File Size : 70,70 MB

Internal Marketing by David M. Brown PDF Summary

Book Description: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

Disclaimer: www.yourbookbest.com does not own Internal Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Internal Marketing

Internal Marketing

File Size : 41,41 MB
Total View : 5281 Views
DOWNLOAD

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying t

Called to Rise

Called to Rise

File Size : 66,66 MB
Total View : 4200 Views
DOWNLOAD

The Dallas police chief who inspired a nation with his compassionate, community-focused response to the killing of five of his officers shares his story and a b

Gone at 3:17

Gone at 3:17

File Size : 88,88 MB
Total View : 9202 Views
DOWNLOAD

At 3:17 p.m. on March 18, 1937, a natural gas leak beneath the London Junior-Senior High School in the oil boomtown of New London, Texas, created a lethal mixtu

A Year Off

A Year Off

File Size : 67,67 MB
Total View : 7727 Views
DOWNLOAD

In this mix of memoir, guidebook, and travelogue, a married couple documents the year they took off from work and traveled the world together. Wait for me . . .

Musorgsky

Musorgsky

File Size : 95,95 MB
Total View : 2404 Views
DOWNLOAD

Modest Musorgsky was one of the towering figures of nineteenth-century Russian music. Now, in this new volume in the Master Musicians series, David Brown gives