Strategic Sport Marketing

preview-18
  • Strategic Sport Marketing Book Detail

  • Author : David Shilbury
  • Release Date : 2020-07-25
  • Publisher : Routledge
  • Genre : Sports & Recreation
  • Pages : 521
  • ISBN 13 : 1000247457
  • File Size : 74,74 MB

Strategic Sport Marketing by David Shilbury PDF Summary

Book Description: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Disclaimer: www.yourbookbest.com does not own Strategic Sport Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Strategic Sport Marketing

Strategic Sport Marketing

File Size : 81,81 MB
Total View : 1067 Views
DOWNLOAD

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of

Routledge Handbook of Sport Governance

Routledge Handbook of Sport Governance

File Size : 64,64 MB
Total View : 2911 Views
DOWNLOAD

The Routledge Handbook of Sport Governance is a comprehensive and authoritative survey of the wide range of issues shaping sport governance. It considers the ev

Sport Governance

Sport Governance

File Size : 92,92 MB
Total View : 4063 Views
DOWNLOAD

Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating

Strategic Sport Marketing

Strategic Sport Marketing

File Size : 81,81 MB
Total View : 4882 Views
DOWNLOAD

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service a

Managing High Performance Sport

Managing High Performance Sport

File Size : 45,45 MB
Total View : 5637 Views
DOWNLOAD

How can managers design and implement effective high performance programmes in sport? What are the key challenges in managing elite athletes, sports people and