Developing & Branding the Fash

Released on by Janace Bubonia-Clarke
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  • Developing & Branding the Fash Book Detail

  • Author : Janace Bubonia-Clarke
  • Release Date : 2007-01-01
  • Publisher :
  • Genre :
  • Pages : 300
  • ISBN 13 : 9781563674280
  • File Size : 21,21 MB
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Developing & Branding the Fash by Janace Bubonia-Clarke PDF Summary

Book Description: A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. The do's and don'ts of resumes and cover letters are addressed, along with tips for interviewing and networking. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

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