Developing Successful Sport Marketing Plans

Released on by David Kent Stotlar
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  • Developing Successful Sport Marketing Plans Book Detail

  • Author : David Kent Stotlar
  • Release Date : 2005
  • Publisher :
  • Genre : Business & Economics
  • Pages : 158
  • ISBN 13 :
  • File Size : 22,22 MB
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Developing Successful Sport Marketing Plans by David Kent Stotlar PDF Summary

Book Description: Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

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Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans

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Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Auth