Digital Media and Innovation

Released on by Richard A. Gershon
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  • Digital Media and Innovation Book Detail

  • Author : Richard A. Gershon
  • Release Date : 2016-02-11
  • Publisher : SAGE Publications
  • Genre : Language Arts & Disciplines
  • Pages : 355
  • ISBN 13 : 1483322548
  • File Size : 27,27 MB
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Digital Media and Innovation by Richard A. Gershon PDF Summary

Book Description: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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Digital Media and Innovation

Digital Media and Innovation

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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecomm

Digital Media and Innovation

Digital Media and Innovation

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Total View : 9024 Views
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Any media that is encoded in machine-readable formats is known as digital media. It can be created, distributed, viewed, modified and preserved on digital elect

Digital Media and Innovation

Digital Media and Innovation

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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun

Media Innovation and Entrepreneurship

Media Innovation and Entrepreneurship

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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass