his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and pr
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be gl
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which mar
“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nige
This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect
