Divining Desire

Released on by Liza Featherstone
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  • Divining Desire Book Detail

  • Author : Liza Featherstone
  • Release Date : 2018-02-15
  • Publisher : OR Books
  • Genre : Business & Economics
  • Pages : 366
  • ISBN 13 : 1682191079
  • File Size : 43,43 MB
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Divining Desire by Liza Featherstone PDF Summary

Book Description: Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.

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Divining Desire

Divining Desire

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Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies

Divining Desire

Divining Desire

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This study examines Tennyson's portrayals of the erotic and creative impulses, reading the poet's ubiquitous lover-artists as tropes that figure the desire for

Divining Desire

Divining Desire

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"I want us all to live with our genitals, heart and soul in happy harmony," Sequoia wrote. "I offer you my life as an open book."

Divining Desire

Divining Desire

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What does sex have to do with God? What does God have to do with sex? Is sex feeling flat? one-dimensional? leaving you wanting more? Is your connection with sp

Divining Desire

Divining Desire

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From the author's introduction: The title of this book contains a double entendre: its chapters look both at attempts to perfect desire in divine fashion and at