Do You Want to Keep Your Customers Forever?

Released on by Joseph B. Pine
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  • Do You Want to Keep Your Customers Forever? Book Detail

  • Author : Joseph B. Pine
  • Release Date : 2010-03-01
  • Publisher : Harvard Business Review Press
  • Genre : Business & Economics
  • Pages : 96
  • ISBN 13 : 163369142X
  • File Size : 94,94 MB
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Do You Want to Keep Your Customers Forever? by Joseph B. Pine PDF Summary

Book Description: This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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