Handbook of Strategic e-Business Management

Released on by Francisco J. Martínez-López
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  • Handbook of Strategic e-Business Management Book Detail

  • Author : Francisco J. Martínez-López
  • Release Date : 2013-11-19
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 1004
  • ISBN 13 : 3642397476
  • File Size : 38,38 MB
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Handbook of Strategic e-Business Management by Francisco J. Martínez-López PDF Summary

Book Description: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

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