E-Commerce Strategy

Released on by Sanjay Mohapatra
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  • E-Commerce Strategy Book Detail

  • Author : Sanjay Mohapatra
  • Release Date : 2012-08-16
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 270
  • ISBN 13 : 1461441412
  • File Size : 65,65 MB
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E-Commerce Strategy by Sanjay Mohapatra PDF Summary

Book Description: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

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E-Commerce Strategy

E-Commerce Strategy

File Size : 33,33 MB
Total View : 1749 Views
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​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce

E-Commerce Strategy

E-Commerce Strategy

File Size : 65,65 MB
Total View : 9089 Views
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E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy wi

Electronic Commerce

Electronic Commerce

File Size : 87,87 MB
Total View : 5021 Views
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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme