Retail Marketing

Released on by A. Sivakumar
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  • Retail Marketing Book Detail

  • Author : A. Sivakumar
  • Release Date : 2007
  • Publisher : Excel Books India
  • Genre : Marketing
  • Pages : 244
  • ISBN 13 : 9788174465757
  • File Size : 36,36 MB
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Retail Marketing by A. Sivakumar PDF Summary

Book Description: Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.

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