Marketing to Women

Released on by Marti Barletta
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  • Marketing to Women Book Detail

  • Author : Marti Barletta
  • Release Date : 2003
  • Publisher : Dearborn Trade Publishing
  • Genre : Business & Economics
  • Pages : 290
  • ISBN 13 : 9780793159635
  • File Size : 43,43 MB
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Marketing to Women by Marti Barletta PDF Summary

Book Description: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

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