Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
Healthcare Marketing Research is a "how-to" guide for professionals who want practical tools to create a successful market research project. Writing from the he
Sex and Punishment tells the story of the struggle throughout millennia to regulate the most powerful engine of human behaviour: sex. From the savage impalement
This comprehensive management manual brings together a holistic philosophy of health care, an overview of good business practices, and guidelines for compliance
