Essentials of Contemporary Advertising

Released on by William F. Arens
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  • Essentials of Contemporary Advertising Book Detail

  • Author : William F. Arens
  • Release Date : 2009
  • Publisher : McGraw-Hill Higher Education
  • Genre : Advertising
  • Pages : 558
  • ISBN 13 : 9780071287579
  • File Size : 61,61 MB
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Essentials of Contemporary Advertising by William F. Arens PDF Summary

Book Description: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.

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