Ethical Marketing Decisions

Released on by Eugene R. Laczniak
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  • Ethical Marketing Decisions Book Detail

  • Author : Eugene R. Laczniak
  • Release Date : 1993
  • Publisher : Prentice Hall
  • Genre : Business & Economics
  • Pages : 344
  • ISBN 13 :
  • File Size : 51,51 MB
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Ethical Marketing Decisions by Eugene R. Laczniak PDF Summary

Book Description: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

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