Event Portfolio Management

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  • Event Portfolio Management Book Detail

  • Author : Vladimir Antchak
  • Release Date : 2019-09-01
  • Publisher : Goodfellow Publishers Ltd
  • Genre : Business & Economics
  • Pages : 209
  • ISBN 13 : 1911396935
  • File Size : 31,31 MB

Event Portfolio Management by Vladimir Antchak PDF Summary

Book Description: A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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