Facets of Corporate Identity, Communication and Reputation

Released on by Tc Melewar
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  • Facets of Corporate Identity, Communication and Reputation Book Detail

  • Author : Tc Melewar
  • Release Date : 2008-04-10
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 281
  • ISBN 13 : 1134136110
  • File Size : 5,5 MB
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Facets of Corporate Identity, Communication and Reputation by Tc Melewar PDF Summary

Book Description: Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

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