Fashion Brand Internationalization

Released on by Byoungho Jin
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  • Fashion Brand Internationalization Book Detail

  • Author : Byoungho Jin
  • Release Date : 2016-06-28
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 160
  • ISBN 13 : 1137523379
  • File Size : 92,92 MB
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Fashion Brand Internationalization by Byoungho Jin PDF Summary

Book Description: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

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Fashion Brand Internationalization

Fashion Brand Internationalization

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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio

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Fashion Branding and Communication

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Total View : 8284 Views
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu