Focus

Released on by Al Ries
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  • Focus Book Detail

  • Author : Al Ries
  • Release Date : 2005-09-27
  • Publisher : Harper Collins
  • Genre : Business & Economics
  • Pages : 324
  • ISBN 13 : 0060799900
  • File Size : 95,95 MB
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Focus by Al Ries PDF Summary

Book Description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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